Ali Love – Diminishing Returns (music video)
Ali Love (born 1982) is a solo musician. He was signed to Columbia Records.
In 2006 Ali Love released his first two singles independently on his record label, “I Love Records”. He rose to the limelight providing vocals for The Chemical Brothers hit, “Do It Again”, for their 2007 album, We Are the Night. He released his first major single in July 2007, “Secret Sunday Lover”. This was followed by “Late Night Session”, but it performed poorly in the chart to the dismay of the record label who had been saying that Ali was “set go from east London’s best kept secret to bonafide pop star”.
He was dropped by Columbia in late 2007/early 2008. His originally scheduled debut album, Love Music, was set for release shortly after “Late Night Session”, but although full promotional copies were distributed, it remains commercially unreleased. In April 2009 Ali Love signed a new record deal with Back Yard Recordings and Blue Mountain publishing. Ali Love is currently recording his forth coming album with producer Martin Dubka.
Until then, please enjoy Diminishing Returns, as we do. 
*KNOWTHELEDGE – In economics, diminishing returns (also called diminishing marginal returns) refers to how the marginal production of a factor of production starts to progressively decrease as the factor is increased, in contrast to the increase that would otherwise be normally expected. According to this relationship, in a production system with fixed and variable inputs (say factory size and labor), there will be a point beyond which each additional unit of the variable input (i.e., man-hours) yields smaller and smaller increases in outputs, also reducing each worker’s mean productivity. Conversely, producing one more unit of output will cost increasingly more (owing to the major amount of variable inputs being used, to little effect).
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