Bar Refaeli (Hebrew: בר רפאלי, born June 4, 1985) is an Israeli model. She is the cover model of the 2009 Sports Illustrated Swimsuit Issue.
Refaeli appeared in ELLE (France), Maxim, and GQ (Italy). She debuted in the 2007 Sports Illustrated Swimsuit Issue, becoming the first Israeli model to appear in the magazine. In the issue, she posed with rock band Aerosmith.
She has been the spokesperson for fashion brand Luisa Cerano. She has modeled for Subaru, Accessorize, Brazilian clothing line, Besni, Italian jewelry line Marco Bicego, and Rampage.
In 2008, Refaeli became the face of clothing line Hurley, and the Diddy cologne, “I Am King.“
On February 9, 2009, it was announced that Refaeli is the 2009 Sports Illustrated Swimsuit Issue cover model. A photo from the shoot, featuring a bikini-clad Refaeli, was also painted on the side of a Boeing 737 in a promotional deal with Southwest Airlines,leading many passengers to criticize Southwest for using an image they regarded as inappropriately sexual and “offensive to families”
She is signed to Storm Model Management in London, and 1/One Management in New York City.